Tesla to End Cybertruck Production by Mid-2027
Original: Tesla to wind down Cybertruck production
Why This Matters
Cybertruck's failure tests Tesla's ability to pivot capital toward robotaxi revenue.
Tesla CEO Elon Musk announced Friday that Cybertruck production at the Texas gigafactory will wind down around mid-2027, citing weak sales and the need to scale Cybercab robotaxi output at the same facility.
Elon Musk announced on X that Tesla will halt Cybertruck production at its Austin, Texas gigafactory by approximately mid-2027. The move clears floor space for ramped-up manufacturing of the Cybercab, Tesla's newly launched robotaxi model that Musk has positioned as the company's next major revenue bet.
The timing is awkward. Tesla only began delivering Cybertrucks in late 2023, and the model never came close to Musk's pre-launch prediction of 250,000 annual units. Kelley Blue Book data shows just 20,237 Cybertrucks sold in the US last year—a 48% drop from 38,965 in 2024. Its angular stainless-steel body limited sales to a small number of markets, and the design that generated buzz at its 2019 unveiling ultimately kept mainstream buyers away.
Whether production moves to another Tesla facility or ends entirely remains unclear. Austin is currently the only Tesla plant equipped for the Cybertruck's specialized components. Musk, in replies on X, called it "the best vehicle Tesla has ever made" and acknowledged the wind-down as "the end of an era." Former Aston Martin CEO Andy Palmer was blunter: "It doesn't make sense to keep it going when it's not meeting its targets."