Film social platform Letterboxd reportedly seeking new owner
Original: Letterboxd, the social platform for film buffs, reportedly looking for new owner
Why This Matters
Shows growing value of niche social platforms as media companies seek engaged audiences
Letterboxd, the movie review social platform, is reportedly for sale as controlling investor Tiny seeks buyers. The platform has grown from 1.7 million users in 2020 to 26 million in 2026, attracting interest from Versant and The Ankler.
Canadian holding company Tiny, which owns 60% of Letterboxd, is courting potential buyers including Versant (parent of CNBC and MS NOW) and The Ankler newsletter, according to Semafor. Tiny acquired the film review platform in 2023 for over $50 million. Founded in 2011, Letterboxd allows users to rate, review and recommend movies. The platform has experienced explosive growth, jumping from 1.7 million users in 2020 to about 26 million this year, driven by millennial and Gen Z interest. Movie studios now view the platform as both a marketing vehicle and source of moviegoer trend data. The Oscars previously partnered with Letterboxd for digital content. No deal has been confirmed yet.