Snap Alumni Launch Ghost Angels Fund for Social Media Startups
Original: Snap alums unveil Ghost Angels fund
Why This Matters
Demonstrates experienced social media executives' focus on AI-driven innovation in the sector
Twenty former Snap employees launched Ghost Angels fund to invest in next-generation social media startups. Led by Max Rivera, former global partnerships head, the fund has backed five companies and plans to invest in 15 more within a year.
Ghost Angels was founded in 2025 by Max Rivera, who previously led global partnerships at Snap and now works at Microsoft's AI lab. The fund includes 20 founder members and investors, mixing former senior executives with early-career professionals, including some current Snap employees. Notable members include Alexandra Levitt, who ran Snap's corporate accelerator, and Will Wu from Snap's founding product and design team. The fund focuses on pre-seed to seed AI startups in social media and consumer sectors. Rivera notes that modern 'social' and 'media' have split, with the fund backing AI-powered solutions for authentic social connection and AI-native content creation tools across music, gaming, sports, and fashion.