Marketing platform Nectar Social raises $30M Series A
Original: Marketing operating system Nectar Social raises $30M Series A led by Menlo
Why This Matters
AI-driven marketing automation addresses scaling challenges as commerce conversations move to social platforms
AI-powered marketing operating system Nectar Social raised $30 million Series A led by Menlo Ventures. Founded by ex-Meta sisters, the platform uses autonomous AI agents for social media management, moderation, and commerce conversations.
Nectar Social, founded by sisters Misbah and Farah Uraizee (ex-Meta employees), announced a $30 million Series A round led by Menlo Ventures and its Anthology Fund created with Anthropic. The company provides an agentic operating system for marketers using autonomous AI agents to handle social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end. The platform has data partnerships with Meta and Reddit, allowing brands to manage multiple platforms from one interface. Clients include Liquid Death, Figma, and e.l.f Beauty. Other investors include Gwyneth Paltrow's Kinship Ventures, GV, and True Ventures. Funding will support expansion in AI, engineering, and go-to-market teams.