Xreal CEO claims smartglasses industry finally ready for success
Original: Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry
Why This Matters
Signals potential breakthrough in long-struggling smartglasses market with major tech partnerships
Xreal founder Chi Xu believes the smartglasses industry has reached an inflection point after years of losses. The Google partner showcased Project Aura at I/O conference, featuring OLED displays and tethered puck design for XR experiences.
Xreal CEO Chi Xu told TechCrunch at Google I/O that the smartglasses industry is finally positioned for success after years of financial losses. The company's Project Aura features wired smart glasses with OLED displays that connect to a phone-shaped 'puck' computer. Users can watch high-resolution videos, use immersive Google Maps, view VR YouTube content, and create holographic art through hand tracking. Xu cited Meta's successful Ray-Ban partnership as proof the industry has turned a corner, though Meta's Reality Labs still operates at massive losses. He emphasized three key requirements for success: ready hardware, operating system, and user interface working together.