Google Tests New AI-Powered Ad Formats in Search Using Gemini
Original: We're testing new ad formats in Search and expanding our Direct Offers pilot
Why This Matters
Represents major shift toward conversational AI advertising in search
Google is testing new ad formats in Search powered by Gemini models, including Conversational Discovery ads and Highlighted Answers. 75% of users report making faster decisions using AI Mode. New formats feature independent AI explainers for transparency.
Google announced it's experimenting with new ad experiences in Search using Gemini models to provide engaging, helpful answers that connect people with businesses. The company is testing Conversational Discovery ads that answer specific user questions with tailored creative highlighting relevant features. For example, when someone searches about making their home smell like spas, the ad provides specific guidance. Google is also introducing Highlighted Answers to provide helpful suggestions during research. Both formats feature independent AI explainers that synthesize product information alongside advertiser creative to ensure transparency. The ads remain clearly labeled as 'Sponsored.' Google reports 75% of people make faster, more confident decisions using AI Mode in Search. The company is also expanding its Direct Offers pilot to include native checkout and travel deals.