Voi founders launch AI startup Pit with $16M funding from a16z
Original: Voi founders’ new AI startup Pit has become the latest rising star out of Stockholm
Why This Matters
Demonstrates Stockholm's growing AI ecosystem attracting major US VC investment
Former Voi scooter company founders launched Stockholm-based AI startup Pit, securing $16 million seed funding led by Andreessen Horowitz. The company automates enterprise business processes using AI-generated software.
Pit, led by Voi CEO Fredrik Hjelm and former iZettle/Klarna engineers, targets enterprise AI automation. CEO Adam Jafer, who left Voi after seven years scaling to 1,000 employees across 13 countries, positions Pit as an "AI product team as a service." The startup uses Pit Studio for employees to guide AI through automatable processes and Pit Cloud for enterprise-grade software delivery. Since January, Pit has tested with pilot customers in telecom, healthcare, and logistics, focusing solely on internal back-office automation rather than customer-facing AI. Stockholm has emerged as a key European AI hub alongside companies like Lovable, attracting a16z investment as the firm seeks European unicorns.