Truecaller enters eSIM business to diversify revenue streams
Original: Truecaller gets into the eSIM business to diversify its revenue streams
Why This Matters
Shows how established tech companies pivot to new revenue models amid advertising challenges
Caller ID company Truecaller launched eSIM services for travelers in 29 countries to diversify revenue amid declining ad income. The company posted 27% drop in net sales to $39.34 million and 44% decline in ad revenues in Q1 2026.
Truecaller launched eSIM services for travelers covering 29 countries including the US, UK, Germany, and Australia, but notably excluding India due to strict telecom regulations. Plans range from 1GB over 7 days to 20GB over 30 days. The company partners with Telna and Telness Tech to operate the platform. COO Fredrik Kjell said Truecaller's existing 500 million user base provides distribution advantages over competitors like Airalo and Holafly who built audiences from zero. The move comes as Truecaller cut 70 jobs and posted disappointing Q1 results with net sales dropping 27% to $39.34 million and ad revenues declining 44%. The company seeks new revenue streams through subscriptions and services like AI Assistant and Family Protection.