Threads launches Live Chats feature for real-time engagement
Original: Threads is adding Live Chats to boost real-time engagement
Why This Matters
Represents Threads' strategy to compete with X through unique real-time features
Meta's Threads is introducing Live Chats to enable real-time conversations during cultural events. The feature launches first with NBA Playoffs, allowing up to 150 active participants with spectator mode for additional users.
Meta-owned Threads announced Live Chats on Wednesday, targeting real-time conversations during cultural events to make the platform more timely and relevant. The feature debuts within the NBA Threads community during Playoffs, with media personalities like Malika Andrews and Rachel Nichols hosting chats. Initially rolling out to select creators, Live Chats support messages, photos, videos, links, and emoji reactions with up to 150 active participants. Additional users can view in spectator mode and participate in polls. Meta positions this as addressing Threads' earlier challenges competing with X's real-time commentary dominance, adding a feature even X lacks for live engagement.