Rivian to deliver first R2 SUVs on June 9
Original: Rivian will deliver the first R2 SUVs on June 9
Why This Matters
Critical launch for Rivian's path to profitability and mass-market EV adoption
Electric vehicle startup Rivian announced it will deliver its first R2 SUVs to customers on June 9. The new affordable SUV starts under $60,000, with plans for a $48,490 standard version in 2027 and $45,000 variant later.
Rivian has revealed that deliveries of its new R2 SUV will begin on June 9, marking the launch of the company's more affordable electric vehicle aimed at a broader market than its current R1 lineup. The initial trim will start just under $60,000, with a standard version planned for $48,490 in 2027 and an even more affordable $45,000 variant expected later. CEO RJ Scaringe called the R2 'maybe the most important thing we've launched to date.' The company plans an aggressive ramp-up with up to 25,000 deliveries by year-end. Rivian hopes the R2 and upcoming R3 hatchback will help achieve profitability for the first time since its 2009 founding.