Oura unveils Ring 5 smart ring with thinner design at $399
Original: Oura unveils its Ring 5 with a thinner, lighter design starting at $399
Why This Matters
Shows intensifying competition in smart ring market driving faster innovation cycles
Oura announced its fifth-generation smart ring starting at $399, featuring a 40% smaller design than its predecessor. The Ring 5 offers enhanced battery life of 6-9 days and improved sensors for better accuracy across different skin tones.
Oura launched the Ring 5, described as the world's smallest smart ring, just 18 months after the Ring 4. The device is 40% smaller with redesigned mechanical, electrical, optical, battery, and sensing architectures. VP of Product Maz Brumand said the width was reduced by 2mm and thickness by 30%. Available in six finishes from $399-499, it ships June 4. New software features include Health Radar with blood pressure signals and nighttime breathing monitoring. The accelerated launch timeline suggests increased competition from RingConn and Ultrahuman, with RingConn's Gen 3 shipping the day after Oura's announcement.