Meta's Muse Now Makes Business Calls for Paid Users
Original: Muse can now place calls to US businesses — if you pay
Why This Matters
AI agents making real-world calls marks a shift from chatbots to autonomous task execution.
Meta's AI agent Muse launched phone-call capabilities for US paid subscribers on Nov 12, 2026, after a September test. Plans start at $20/month. Muse now has over 10 million users.
Meta's consumer AI agent Muse has officially opened its phone-call feature to all paying US subscribers, after a limited early-access trial that began in September. The feature lets Muse call businesses on a user's behalf — think cable companies, the DMV, or restaurants that don't take online reservations. Chief AI Officer Alexandr Wang announced the rollout on X: "let muse take care of all those calls you don't want to make."
Access requires a paid plan. Muse subscriptions start at $20/month for 500 million tokens per week, scaling to $100/month for 3 billion tokens. Free users are excluded for now, though Wang noted a separate feature — a dedicated Muse email address — will roll out to free users soon.
Muse isn't alone here. Startup Instinct and Google's Gemini offer comparable call-placing features. The real friction point: many businesses hang up the moment they detect an AI caller. As AI voices grow harder to distinguish from human ones, that detection window is narrowing. For consumers who've spent years on hold navigating phone trees, the pitch is simple — let the AI wait instead.