Meta launches Instagram, Facebook, WhatsApp subscription plans globally
Original: Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans
Why This Matters
Meta diversifies revenue beyond ads as social platform growth plateaus globally
Meta announced global rollout of consumer subscription plans for its three main apps. Instagram Plus and Facebook Plus cost $3.99/month while WhatsApp Plus is $2.99/month, offering features like profile customization and story insights.
Meta is expanding its subscription offerings with global launch of Plus plans for Instagram ($3.99/month), Facebook ($3.99/month), and WhatsApp ($2.99/month). The plans provide extra features including profile customization, super reactions, and story insights. Meta will also begin testing business and creator professional plans, plus AI-focused subscriptions under the "Meta One" brand. The Plus plans are separate from existing Meta Verified service, which focuses on verification and protection. According to Meta's head of product Naomi Gleit, more features will be added in the future. The initiative aims to diversify Meta's revenue beyond advertising and extract more value from its billions of users as growth opportunities become limited in saturated markets.