Meta Launches Plus Subscriptions for Instagram, Facebook, WhatsApp
Original: Meta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and Facebook
Why This Matters
Meta diversifies revenue beyond ads while following proven subscription models
Meta announced Instagram Plus ($4/month), Facebook Plus ($4/month), and WhatsApp Plus ($3/month) subscription plans rolling out globally this summer. Features include story insights, profile customization, and premium reactions, following Snapchat's 2022 subscription model.
Meta's new Plus subscriptions offer premium features without putting core apps behind paywalls. Instagram Plus provides additional profile pins, unique bio fonts, siloed Story audiences, and Super Heart reactions. Facebook Plus focuses on Story customization and rewatch insights. WhatsApp Plus includes more pinned chats, visual customizations, and premium stickers. Meta spokesperson Maria Cubeta says these are part of the broader 'Meta One' umbrella, with future tiers for businesses, creators, and enhanced Meta AI access. The move mirrors Snapchat+, launched in 2022 at $4/month with exclusive features and AI tools. Meta has previously copied Snapchat features including Stories (2016) and Maps location sharing.