Instagram Tests New Ways to Customize Algorithm Controls
Original: Instagram is testing more ways to customize ‘Your Algorithm’
Why This Matters
Reflects growing user demand for algorithm transparency and control, addressing long-standing complaints about feed relevance and social platform accountability.
Instagram is testing expanded customization options for its Your Algorithm feature, allowing users to fine-tune content preferences. Head Adam Mosseri demonstrated new access points including pull-down menu activation and swipe-up prompts on Reels, with some features currently in testing and others coming soon.
Instagram is expanding its Your Algorithm feature, which launched last year to let users specify which topics they want to see more or less of. Head Adam Mosseri announced new testing methods to make algorithm customization more central to the user experience. The new interface options include pulling down in the feed to access the Your Algorithm menu, swiping up from Reels to trigger customization prompts, and buttons beneath individual Reels indicating whether users want to see similar content. Mosseri stated, 'We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,' and noted that some features are in testing while others are coming soon. The announcement came as user feedback consistently requested that Instagram's algorithm prioritize posts from accounts they follow, suggesting demand for greater control over feed curation.