Insider Reports Ubisoft Testing Generative AI in Far Cry 7
Original: Insider Says Ubisoft Is Testing Gen AI In Far Cry 7, And It "Looks Like S**t"
Why This Matters
Shows major game publisher actively testing AI integration despite consumer resistance
Gaming insider Tom Henderson reports that Ubisoft is testing generative AI technology in Far Cry 7 for research and development purposes, describing the visual results as poor quality. Ubisoft's latest financial report confirms increased AI investments.
According to Insider Gaming's Tom Henderson, Ubisoft is experimenting with generative AI in Far Cry 7 for research and development, though he describes the visual output as looking "like s**t". Henderson later clarified that the company is testing prompts and AI tools as part of R&D processes. Ubisoft's latest financial report confirms the company is "accelerating investments" in generative AI both behind the scenes and for player interaction. Besides the known experimental AI game Teammates, this marks another instance of Ubisoft's AI exploration. Henderson emphasized these are tests and may not appear in the final game. The gaming community has largely rejected AI in games, though some exceptions exist like Arc Raiders' AI voice acting, which developers later walked back.