Font Awesome struggles with Gmail spam filtering despite 99% reputation
Original: We have a 99% email reputation, but Gmail disagrees
Why This Matters
Highlights challenges small companies face with email deliverability and Gmail's impact on marketing communications
Font Awesome reports their emails are being filtered to Gmail spam folders despite maintaining a 99% reputation score with SendGrid. The company says Gmail operates its own reputation system independent of other email services, affecting 90% of their email list.
Font Awesome, a 20-person icon design company, discovered their marketing emails have been automatically filtered to Gmail spam folders despite maintaining a 99% reputation score with email service SendGrid. The company says Gmail operates an independent reputation system that differs from other email providers' standards. Font Awesome explains they face a catch-22 situation: sending too many emails results in spam complaints, while sending too few emails causes deliverability issues due to IP inactivity. The company prefers sending emails only when they have significant updates, typically every few months, but this approach conflicts with email deliverability requirements. With 90% of their email list using Gmail addresses, the spam filtering significantly impacts their ability to communicate with customers. Font Awesome is addressing the issue by removing old email addresses, slowing send rates, and improving email practices, though they note it's not a quick fix.
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