Bluesky's Attie expands to AI-powered site and game building
Original: Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more
Why This Matters
Bluesky is betting on creator tools to drive engagement as user growth plateaus.
Bluesky announced at TechCrunch Disrupt 2026 that its Attie platform now lets anyone build websites, games, quizzes, and polls using AI, distributing creations across its 47M-user network via ATProto.
Bluesky used TechCrunch Disrupt 2026 to announce a major expansion of Attie, its experimental AI platform that originally focused on custom social feed creation. The upgrade lets everyday users build websites, quizzes, games, and polls — experiences that previously required software development skills.
CEO Toni Schneider described the concept as "social vibe coding" — collaborative creation aimed at communities rather than solo developers. "Vibe coding today is kind of a single-user, solo experience," he said. "What I want to be able to do is build together or build for a group of people."
Creations run on ATProto, the same decentralized protocol underlying Bluesky and the broader Atmosphere. Builders can bring their own AI model or use open-weight alternatives, and Attie will suggest project ideas based on a user's public Bluesky profile.
COO Rose Wang framed distribution as Attie's key differentiator: "Everybody is building. But the big question is: Who's using the thing you're building? What makes Attie so interesting is that it comes with the Bluesky distribution."
Schneider, former CEO of Automattic and a True Ventures partner, took the permanent CEO role after Jay Graber moved to chief innovation officer in March. Bluesky has 47 million registered users, though engagement has dipped as some early adopters drifted back to X.