Lectric eBikes expands with $10M investment in three new brands
Original: As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew
Why This Matters
Demonstrates successful bootstrap strategy in hardware while VC-funded competitors collapsed
Phoenix-based Lectric eBikes launched three new brands this year, investing $10 million while VC-backed competitors went bankrupt. The bootstrapped company sold 30,000 bikes in its biggest month ever, shipping 150,000 units in 2025.
Lectric eBikes launched three new brands in 2026: Juiced Bikes relaunch, Juiced Powersports, and premium adventure brand Monarc, investing $10 million total. CEO Levi Conlow said the company had its biggest sales month ever, selling nearly 30,000 bikes. This contrasts with sector bankruptcies including Rad Power Bikes, which raised $330 million and was valued at $1.65 billion before filing Chapter 11 in December. Founded seven years ago by childhood friends Conlow and Robby Deziel, Lectric bootstrapped initially before taking private equity investment from Bertram Capital in 2020. The company ships 150,000 units annually and sells 90% direct-to-consumer through its website, attracting 2-4 million monthly visitors.