Apple Settles Siri AI Lawsuit for $250 Million Over False Advertising Claims
Original: Apple Will Pay $250 Million to Settle Lawsuit Over Siri's AI Features
Why This Matters
Highlights accountability issues in AI feature marketing and consumer protection in tech advertising
Apple agreed to pay $250 million to settle a class-action lawsuit alleging false advertising about Siri's AI features. US customers who bought iPhone 15 or 16 models between June 2024 and March 2025 may receive up to $95 per device.
The lawsuit accused Apple of overhyping Apple Intelligence features, specifically promising an AI overhaul of Siri that plaintiffs claim never materialized. The settlement covers US customers who purchased iPhone 15 or 16 models between June 10, 2024 and March 29, 2025. A $250 million fund will provide successful claimants with presumptive payments of $25 per device, potentially increasing to $95 depending on claims. The Better Business Bureau's National Advertising Division found Apple's claim that Apple Intelligence was 'available now' misleading when the updated Siri wasn't available at launch. In March 2025, Apple confirmed Enhanced Siri features would be delayed beyond original timelines. The settlement includes no admission of fault by Apple.