Apple cuts 200+ jobs from Siri and Vision Pro teams
Original: Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams
Why This Matters
Apple's restructuring signals a clear pivot away from Vision Pro toward AI-first product strategy amid rising hardware costs.
Apple has cut over 200 positions across its Vision Pro, Siri, and Intelligent Systems Experience teams, Bloomberg reported on August 21, 2026. Approximately 100 cuts came from the Vision Pro team, with the remainder affecting AI-related divisions.
Apple confirmed to Bloomberg that it has eliminated more than 200 roles across several product teams, including approximately 100 positions tied to the Vision Pro headset and another 100 spanning the Siri team and the Intelligent Systems Experience group, which focuses on AI integration into Apple devices. Apple stated it is looking 'to evolve our business to deliver the best experiences for our users,' adding that 'while we will create new roles as part of this change, it will also impact a limited number of existing roles.' Sources told Bloomberg the restructuring reflects a strategic shift toward newer AI initiatives and upcoming hardware products. The cuts come during a turbulent period for Apple: the company has raised prices on Macs and iPads due to memory shortages driven by the AI infrastructure buildout, recently introduced a leasing program for its major hardware products, and is currently suing OpenAI over alleged trade secret theft.